Since I was a little girl, I’ve been curious about sales and marketing. No kidding, I actually started my first business when I was 12 years old selling crafty stuff to my neighbours. 

From that early moment, I was hooked on creating, selling and spending my earnings at the milkbar. 

Over the years I became passionate about a multitude of unrelated things: writing, psychology, entrepreneurship, business, creativity, spirituality, fitness, mindset and philanthropy.

After several corporate jobs and making tonnes of money for my bosses, I realised that my unusual combination of interests and skills was my strength. 

So I gave up the security of the 9-5, and started my own marketing agency 7 years ago. Despite many telling me I would never succeed…. 

They said, “business is risky”.

Or this one, “what about your kids!” 

Like with everything, I ignored the skeptics, followed my own instinct and went for it. 

I am pleased to report that I am still self-employed. 

In fact, we’ve done over 25 million in sales since we started and worked with some of Australia’s top brands. 

After years of trial and error and making shit loads of mistakes, I finally understand what it takes to build a business in the 21st century.